Sales force, demonstration and merchandising staff outsourcing

In the current context of market globalization; companies must devote to innovate and focus on core business. Therefore outsourcing scheme offers customers an optimal solution for its business processes. In Deluca, considering this, we have designed several outsourcing schemes that will suit all needs and budgets:

• Basic Outsourcing: Talent attraction, staffing, expense control and tool management.
• Premium Outsourcing: Basic outsourcing + sales team’s automation.
• Managed Outsourcing: Premium outsourcing + deployment + segmentation + training + monitoring + delivery of results of the sales team.
• Success Sharing: We guarantee KPI fulfilment and we only charge agency fee upon compliance.

Sales force, demonstration and promotion staff automation

Sales Force Automation (SFA)

Sales force automation is the application of information technology and the usage of electronic devices (tablets, smartphones, 3G-4G data transmission, Internet, etc.) in the business processes of the companies. It may include all or some activities of the commercial business of our customers. One of its main advantages is the appropriate availability of the information for the accurate commercial decision-making processes.

We have a comprehensive sales force, automation tool called SFTracker® which is at the same time:

• (CRM) Customer Relationship Management
• (BI) Business Intelligence
• (CLM) Close Loop Marketing
• (RO) Route Optimization

What is SFTracker®?

o It is a cloud based computing SFA system; operated through a mobile device, Android™ Smartphones and Tablets, that ensures sales force proper functioning at field through performance control. That control is facilitated thanks that it records date, time and place of each call; time of stay; moving time, sales / demand generation, etc. All the productivity level of each call and in real time! Grants full security as it provides tamper-proof photographic evidence of each call combined with geo referencing. Providing total control of field staff. Allows also materials distribution control such as promotional materials, medical samples, gimmicks, etc. and geographically segmented! The system gets fully customized under an 'Ad-Hoc' consulting service model; according to customer needs.

SFTracker® Benefits

Unique, of its kind, in Mexico and LATAM for Android™ OS

It’s based on Android™ to harness all advantages the OS provides such as:

• Lower costs of mobile devices, essential in emerging markets, enables lower cost (telephony plans, mobile device insurance, mobile device replacement, etc.)
• Usage of long life interchangeable batteries (Smartphones); essential for field work.
• Based on Google Maps™; best cartography of Mexico available yet.

Allows total control of people in field; because it is based on times and movements studies along with Geolocation.

Developed in Mexico and intended for the Mexican and LATAM markets; it is fully developed in Spanish.

Only one that incorporates 3 independent “timers”. The time of the working day, the time of each call and the time of each step of the call.

It is modular; so it adapts to each customer need thanks to its standard pre-configured modules (based on best practices):

• Retail Module (ideal for work at Supermarkets, Convenience Stores, Corner Shops, Minisupers, etc.).

Recruitment and selection

Recruitment of administrative or operating staff of any commercial specialty, temporary or permanent, with focus on the consumer products industry nationwide.

Our multidimensional assessment and selection process is based on DDI methodology of interviews, psychometric tests, references check (personal and business) and even Credit Bureau studies! This guarantees the quality and permanence of the staff.

We support our customers with advice and/or designing posts descriptions and profiles required; without any additional cost.

Communication, visibility and animation at POS

Our objective is to build atmospheres to generate purchase impulse; by:

• POS Care: POP materials and Display placement, Merchandising, In Store Visibility Care, Minimum inventory levels maintenance, etc.
• POS Activation: In store promotions, in store product demonstrations and tastings, raffles, sweepstakes, swaps, animation events, consumer surveys, etc.

Training

Our objective is to provide to the candidates the right consumer products industry knowledge and tools necessary to successfully address the most common situations in their workplace. For that purpose; we can help develop the theoretical and practical contents of the trainings, employ various educational methodologies and even generate a system of continuous learning and assessment through our “e-learning” platform.

Our staff has extensive experience in diverse areas, of the consumer products industry, which is transmitted to attendees through drills, materials and "e-learning".

Our evaluation systems are permanent and strict, always in accordance with the objectives set by our customers, to maximize and ensure applicants learning; thus they can have the most appropriate performance in the field.