Who we are?COMPANY

DeLuca POS Marketing started operations back in March 2004 under the name of “Deluca & Asociados”; offering innovative promotion and brand activation services, for consumer brands, responding to the growing need to focus in the point of sale (POS).

Since then, up until now, we have given service to more than 20 consumer products customers of all industries (beverage, food, cleaning products, school, electronics, etc.), and proudly over 80% of them has remained working with us for over 3 years!.

The internal structure of the company has grown to have more than 50 professionals in each of the administrative areas, which together manage to give the best results for each project.

We have evolved to provide more services, along with the market growing needs, creating specific areas, within the company, such as branding, graphic design, marketing and advertising, etc.

Culture, mission, vision and values

Mission: Be an organization model that cares about making human talent to increase their social value to have a contribution to society...

Vision: To be the organization that influences the workplace through strategies of continuous improvement and innovation in human development, organizational development and Social responsibility.

Values:

Customer service: we build firm with customers through a focus on their needs relations, we seek to exceed their expectations through flexible and adapted to our customer solutions.
Team work: create dynamic and teams with talent that work both at local and national levels, maintaining open internal and external communication, being enthusiastic and passionate in what we do.
Integrity: we act with firm commitment to scientific integrity and business; building trust through ethical and honest behavior, acting with respect for each other and behaving in a responsible way with members of the local community.
Quality: we have developed a reputation for quality, providing services and information that meet and exceed the expectations of quality demanded by customers.
Leadership: we are leading by example, we welcome and accept the change by fostering innovation.

Certifications
UN Global Compact and ESR

Why us?Advantages and Benefits

Technology

We employ the most advanced technology available, in all areas of the company, and it’s an operational pillar of all of our services.

SFTracker® sales force automation system. Only platform capable of dealing with both, ties management with retailers staff at POS and local compliance rules.
Call routing and scheduling optimization for an automated work plan generation for all sales, demonstration and merchandising teams nationwide.
Through our dashboard software we can provide, consumer products companies, with the ability to measure and monitor “ad-hoc” KPIs to improve sales, demonstration and merchandising team’s performance.
“E-Learning platform” for creating, rapid authoring, online courses. We can easily build courses, quizzes, and other e-learning content; especially useful for training and induction of nationally spread sales, demonstration and merchandising teams.

Human Capital

Wide knowledge and expertise, of our staff, on the situation and needs of the consumer products industry for their role development at retail POS in Mexico.

Processes

Our day to day operation is based on automated work processes through the use of our proprietary INTRANET, CRM, ERP and Accounting integrated system. Which ensures consistency in pending’s follow-up; thus translating, for our customers, in operational excellence and satisfaction.

Infrastructure

National staff coordinators in 24 cities across Mexico.
8 regional office in MEXICO, GUADALAJARA, MONTERREY, MERIDA, LEON, TIJUANA, PUEBLA and CHIHUAHUA.
MEXICO, GUADALAJARA and MONTERREY office with video conference rooms and wireless Internet.
Transit warehouse, in Mexico, D.F., with over 500 m2 for promotional materials.